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Nestlé bolsters Kit Kat Chunky line-up

article Crowd Creativity
Nestlé bolsters Kit Kat Chunky line-up
Description Nestle’s Kit Kat ‘Chunky White Chocolate’ variant was found to be the fastest-selling of four limited edition bars during the brand’s crowdsourcing campaign earlier this year. The limited edition bar will go on sale from next week.

It first went on sale in February as part of Kit Kat’s ‘Choose a Chunky Champion’ campaign which asked fans to vote for the next permanent flavour of its Kit Kat Chunky range. The ‘Chunky Peanut Butter’ variant won the contest but the white chocolate edition was the “fastest-selling” of the four bars in some retailers.

SOURCE LINK to full article: http://www.marketingweek.co.uk/news/nestl-bolsters-kit-kat-chunky-line-up/4003768.article
Tags: chocolates, choose a chunky champion, Crowdsourced, Crowdsourcing, KIt Kat Chunky, Nestle, white chocolates
Tonya Van Dijk Posted by Tonya Van Dijk
Sep 12, 2012 10:05 am GMT Viewed 1470 times
Author: Sebastian Joseph Source
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