Here are 4 ways that an average entrepreneur can greatly benefit from the use of crowdfunding:
1. Reduces family friction. Crowdfunding reduces the often personal friction involved with raising money.
2. Reduces entrepreneurial risk. The risk of starting a company, only to find out that no one is interested in your intended goods or service, is greatly reduced with the use of crowdfunding.
3. Creates a marketing event. Sending people to a website with static information on it isn’t attractive to most people.
4. Provides social proof.
SOURCE LINK to full article: http://www.forbes.com/sites/theyec/2012/09/19/4-ways-your-business-can-benefit-from-crowdfunding/