Indiegogo, along with Kickstarter, leads the crowdfunding revolution. Adam Chapnick bills it as the place to “raise money from anyone for anything from anywhere.” Here are the six secrets of raising money from Indiegogo’s Adam Chapnick :
-First, he said, make a big fat business plan — then throw it away.
-Second, traction comes from action.
-Third, people don’t fund projects, they fund people.
-Fourth, the more you update, the more money you raise.
-Fifth, deadlines give life.
-Sixth and final, say what you must before they click away.
SOURCE link to full article. http://venturebeat.com/2012/08/23/6-secrets-of-raising-money-from-indiegogo-founder-adam-chapnick/