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An Ad Agency Crowdsources Its Own Employees’ Morale

article Crowd Creativity
An Ad Agency Crowdsources Its Own Employees’ Morale
Description Kirshenbaum Bond Senecal held its first crowdsourcing competition in October 2009 as part of an effort to cultivate what executives like to call an “invention culture.” Three months later, a proposal from two employees to start an agency mutual fund led to an initiative called the K.B.S.& P. Client Stock Index, which tracks the performance of publicly traded shares of the agency’s clients.

SOURCE LINK to full article:http://www.nytimes.com/2012/09/07/business/media/advertising-agency-crowdsources-its-own-morale.html?_r=1
Tags: ad agency, Advertising agency, Creative, creativity, Crowdsourcing, crowdsourcing competition, K.B.S. & P., Kirshenbaum Bond Senecal
Rebecca Gutierrez Posted by Rebecca Gutierrez
Sep 07, 2012 05:33 am GMT Viewed 1664 times
Author: STUART ELLIOTT Source
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