As Barbie knows only too well the benefits of crowdsourcing and co-creating with consumers are many and include:
-Consumers are willing to provide ideas for new products and services that will fulfill their needs. It could be considered foolish to ignore such a source and social media tools makes engagement easy. However, an appropriate form of engagement must be selected so as not to be inundated with a large volume of shallow ideas.
-Crowdsourced ideas more closely mirror what consumers want and need.
-R&D costs are slashed.
-A deeper bond is created with consumers.
SOURCE LINK to full article: http://www.ideaconnection.com/blog/2012/09/barbie-doll-needs-your-help/