Cowdsourcing.org The Industry Website

Register Login
or sign in with
Content Site Question

Web's Largest listing of crowdsourcing and crowdfunding events

Events

Advertise
Crowdsourcing Week
Web's Largest Directory of Sites

2,346 crowdsourcing and crowdfunding sites


Related Content

Show All

Barbie Doll Seduced by the Benefits of Crowdsourcing

article Crowd Creativity
Barbie Doll Seduced by the Benefits of Crowdsourcing
Summary Those companies that works well with the crowd & manage the process effectively can gain long-term competitive advantage.
Description As Barbie knows only too well the benefits of crowdsourcing and co-creating with consumers are many and include:

-Consumers are willing to provide ideas for new products and services that will fulfill their needs. It could be considered foolish to ignore such a source and social media tools makes engagement easy. However, an appropriate form of engagement must be selected so as not to be inundated with a large volume of shallow ideas.

-Crowdsourced ideas more closely mirror what consumers want and need.

-R&D costs are slashed.

-A deeper bond is created with consumers.


SOURCE LINK to full article: http://www.ideaconnection.com/blog/2012/09/barbie-doll-needs-your-help/
Tags: Barbie, Crowdsourcing, Hot Wheels, Mattel, toymaker
Fritz Schaefer Posted by Fritz Schaefer
Sep 09, 2012 11:02 pm GMT Viewed 1975 times
Author: Paul A. Source
Contact us if you are owner of this content and want to make changes.

Flag This

1

Comments

Guest
 Join or Login
 Optional
 Optional
Crowdsourcing and Crowdfunding Explained
Crowdsourcing.org
Categories
Content
Crowdsourcing.org, an initiative by massolution®

Founded in 2010, the industry website, Crowdsourcing.org, is a neutral organization dedicated solely to crowdsourcing and crowdfunding. As one of the most influential and credible authorities in the crowdsourcing space, Crowdsourcing.org is recognized worldwide for its intellectual capital, crowdsourcing and crowdfunding practice expertise and unbiased thought leadership.

© 2010-2013 Crowdsourcing LLC Terms of Service Copyright Policy Privacy Policy