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Business plan winners hope to shine a light on social enterprise

article Crowdfunding
Business plan winners hope to shine a light on social enterprise
Description In November, Andrea Sreshta and Anna Stork started a crowdfunding campaign on the donation-based website IndieGoGo.com. The partners offered a “Give Light, Get Light” deal where customers pay $25, $50 or $100 to purchase a set number of lights, at the same time donating lights to people in need.

“We were familiar with crowdfunding as a platform for pre-selling novel design items in the design industry,” says Ms Sreshta. “It enabled those with great ideas for things they want to produce to use pre-sales of the product to fund a big production run.”

SOURCE LINK to the full article: http://www.ft.com/cms/s/2/925e2740-aefc-11e1-a4e0-00144feabdc0.html#axzz261atfScR
Tags: Andrea Sreshta, Anna Stork, Crowdfunding, Crowdsourcing, Haiti, LuminAID Lab, solar powered lanterns
Jason Robbins Posted by Jason Robbins
Sep 10, 2012 02:25 am GMT Viewed 1212 times
Author: Rebecca Knight Source
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