In November, Andrea Sreshta and Anna Stork started a crowdfunding campaign on the donation-based website IndieGoGo.com. The partners offered a “Give Light, Get Light” deal where customers pay $25, $50 or $100 to purchase a set number of lights, at the same time donating lights to people in need.
“We were familiar with crowdfunding as a platform for pre-selling novel design items in the design industry,” says Ms Sreshta. “It enabled those with great ideas for things they want to produce to use pre-sales of the product to fund a big production run.”
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