Can Crowdsourcing Improve Your Marketing?
Internet marketing these days is almost all about content; even PPC strategies still rely heavily
on the content and urgency of landing pages. nd the opportunity costs behind content creation
aren!t insignificant. "ong sales cycles for most goods means that content needs to be
generated# shared over a wide variety of avenues# and then results gathered over the half$life of
that campaign# and then compared to ob%ectives. In a world that!s grown increasingly fast$
paced# and consumers ever more fickle# it can almost feel like a tightening loose& especially to
those of us who came out of university before marketing curriculums included much information
on internet marketing trends.
'ut crowdsourcing can help with much more than %ust finding pro%ects and startups(
crowdsourcing can play a pivotal role in improving your ability to market your brand and engage
with potential clients.
)aster Idea *eneration
+hat if# rather than trying to guess at what content# ideas# or hooks were popular& people %ust
told you what they wanted to see? Crowdsourcing marketing ideas from actual consumers can
effectively accomplish %ust that. ,here are do-ens of websites which can suggest the most
shared$content in any general category over a day# week# or month( removing the guesswork
out of what to produce which potential clients might interact with. It!s a .uick and easy way to
become overwhelmed with ideas# rather than uncertainty.
Crowdsourcing 'rand Power
Many people think that crowdsourcing is a relatively new phenomenon( but the fact is that it!s
been around for a long time. "endingtree# back in the early /000s# crowdsourced loan
information. Priceline crowdsourced discount hotels and airline tickets. Can you do something
similar for your clients# and crowdsource information from other brands or distributors to offer
them? t the end of the day# the most effective marketing brings value to the consumer. nd the
other brands yours works with and trusts might %ust help you give value back to your own
1irect to the 2ource of 'usiness
ccording to a recent report# roughly 304 of consumers trust the word of their friends and
associates over any actual marketing that a company puts out. You can crowdsource reviews
and promotion by simply offering your product for free# or at$cost. If you!re a little skeptical# this
is a tactic increasingly used by many businesses; printers often offer at$cost business cards to
spread word of mouth# and these days even %ewelry artisans and graphic designers are offering
free or nearly$free promos %ust to spread word of mouth. nd the resounding consensus is# it
Crowdsourcing Your 2ocial Media
Many companies these days offer the opportunity to crowdsource your social media presence.
)or e5ample# 6afflecopter allows companies to set raffles for things like gift cards or pri-es# and
allow visitors to gain entries by doing things like ,weet about the company# or like its )acebook
page. 2ure# you!ll want to engage in brand monitoring on social media# but the 67I on
appearing on the personal social media pages of so many people can be absolutely astounding.
8ven better# you can use social media tools to identify potential influencers# and try to
specifically crowdsource their efforts.
Crowdsource the "egwork
9owever much an hour of your own time is worth# it!s almost guaranteed that you can
crowdsource the labor of creating the content you need at a cheaper price. )or e5ample# if you
need a fantastic graphic to go alongside your PPC campaign# you could head to )iverr or
Crowdsource.com. +hether you need to crowdsource videos# articles# blogs# infographics# you
can crowdsource what you need# and regularly at a relatively low cost. nd of course# low costs
contribute to a higher marketing 67I.
Crowdsouring can be applied in any part of your marketing plan, see how.