Description
The AFL’s super-PAC Worker’s Voice unveil a new platform it calls RePurpose. It resembles a loyalty program, allowing Worker’s Voice supporters to accumulate points for basic activities, from one for signing a petition to seven for knocking on a voter’s door as part of a canvass. RePurpose really deviates from usual practice, though, is that it allows supporters to effectively cash in their points to sponsor particular Worker’s Voice activities—choosing which states and candidates they want to back and the method or mode of contact.
SOURCE LINK to full article:
http://www.slate.com/blogs/victory_lab/2012/09/18/big_labor_in_the_era_of_citizens_united_is_crowdsourcing_the_answer_.html