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Coca-Cola bids to be less 'secretive'

article Crowd Creativity, Open Innovation
Coca-Cola bids to be less 'secretive'
Description Coca-Cola is looking to solve some of its business challenges by crowdsourcing ideas from its customers in order to innovate as it looks to achieve its goal of doubling the size of its business by 2020.

SOURCE LINK to the full article: http://www.marketingweek.co.uk/news/coca-cola-bids-to-be-less-secretive/4003889.article

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