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Coke asks its 50m Facebook fans how to 'share happiness'

article Crowd Creativity
Coke asks its 50m Facebook fans how to 'share happiness'
Description Coca-Cola is crowdsourcing its 50 million Facebook fans to ask for creative input about how it can "make the world a happier place", in a scheme that collects customer data. They launched a new app on its Facebook page where fans can register their interest in the scheme by filling out their details. And on the app, Coca-Cola explains that users who give permission will receive marketing emails from the company and information may be disclosed to service providers who handle campaigns on its behalf or to affiliates who may send marketing offers and information.

SOURCE LINK to full article:http://www.brandrepublic.com/news/1148371/
Tags: Coca-Cola, Crowdsourcing, digital marketing, Facebook, Facebook fans, Sheryl Sandberg, Wendy Clark
Fiona Mares Posted by Fiona Mares
Sep 06, 2012 06:59 am GMT Viewed 2055 times
Author: Sarah Shearman Source
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