Lessons from enterprises that embrace creative crowdsourcing campaigns:
Lesson #1: Successful consumer engagement is all about getting consumers’ attention and keeping it; creative crowdsourcing campaigns for marketing puts your brand in consumers’ hands, literally and figuratively, while encouraging consumer involvement.
Lesson #2: Enterprise businesses from all sectors use creative crowdsourcing for distributed problem solving, but developing a marketing campaign propelled by the power of the crowd empowers consumers.
Lesson #3: Creative crowdsourcing gives you a global reach with access to more consumers.
Lesson #4: Brand awareness helps you stay in touch with consumer needs.
SOURCE LINK to full article: http://www.crowdsource.com/2012/08/creative-crowdsourcing-what-you-can-learn-from-ford-lays-and-timessquare-com/