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Crowdfunding and The Paradox of Choice

article Crowdfunding
Crowdfunding and The Paradox of Choice
Description Iyengar’s research sends a clear forewarning: greater complexity = less participation. Investing is innately a complex process. This base complexity can’t be avoided, and should not be diluted, but we must not needlessly add to it. To truly democratize the capital markets – by engaging individuals of all investment backgrounds – the crowdfunding industry must strive to reduce redundant complexity at every turn. This initiative will require cooperation, compromise, and collective effort from both allies and competitors, but the intermediaries, investors, and businesses will all be better for it.

Link: http://www.thecrowdcafe.com/crowdfunding-and-the-paradox-of-choice/
Tags: Crowdfunding, Crowdsourcing, investor education, standardization
Jonathan Sandlund Posted by Jonathan Sandlund
Sep 18, 2012 04:10 pm GMT Viewed 1663 times
Author: Jonathan Sandlund Source
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