Instead of helping technology companies find capital, CircleUp works with food, skin care, and other such young consumer products firms.
In a statement provided to TNW, CircleUp called the new proposed rules “welcome,” noting that in its view, “equity based crowdfunding is poised to move mainstream” if they are approved. If correct, that would mean more investor interest in the companies that CircleUp works to fund. It could also mean larger rounds, which would directly expand the company’s own revenue.
SOURCE LINK to full article: http://thenextweb.com/insider/2012/08/29/circleup-partners-general-mills-crowdfunds-consumer-products-companies/