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Crowdsourced Beauty: Could You Help Create The Next Cult Lipstick?

article Crowdfunding, Distributed Knowledge, Open Innovation
Crowdsourced Beauty:  Could You Help Create The Next Cult Lipstick?
Description Website Get The Gloss effectively implemented crowdsourcing to create an entirely bespoke beauty product for their readers. In January 2015, they asked readers what their dream facewash would be and received almost 400 comments, as people waded in to have their voices heard - and a product they really wanted, created.

SOURCE LINK to the full article: http://www.thedebrief.co.uk/style/fashion/crowdsourced-beauty-products-20160262314

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