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Entrepreneurs feed hunger for healthy, organic, local products in metro Detroit

article Crowdfunding
Entrepreneurs feed hunger for healthy, organic, local products in metro Detroit
Summary Experts say the increase in food businesses is being driven by a variety of factors.
Description Some food entrepreneurs, such as Caitlin James, have turned to crowdsourcing -- asking for donations online -- as a source of funding. James and her sisters used Kickstarter, a crowdsourcing website, to raise $13,000 in one month for DROUGHT, their juice business. In exchange for contributions, donors received coupons, stickers and tote bags.

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