Description
Gamification is an “interaction design” problem. According to crowdsourcing website Wikipedia interaction design is: “The practice of designing interactive digital products, environments, systems, and services. Like many other design fields interaction design also has an interest in form but its main focus is on behavior… Interaction design is heavily focused on satisfying the needs and desires of the people who will use the product.”
SOURCE LINK to full article:
http://techcrunch.com/2012/12/08/bad-gamification-design-leads-to-failure/