Grolsch has launched a Facebook hub for creative fans of the lager brand to share user-generated content that could be used for its global ‘Choose Interesting’ campaign.
The brand will decide on a different theme such as photography or art for fans to discuss on the platform each month. Budding artists will be able to upload their own content to Facebook, which will then be shared across the brand’s several other digital properties including Twitter. Themes will vary slightly depending on the market.
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