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How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)

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How Companies Tap the Potential of Innovative Users – Examples from Germany (Part II)
Description While the previous two methods (part 1: http://www.innovationmanagement.se/2012/12/04/how-companies-tap-the-potential-of-innovative-users-four-examples-from-germany/) – Netnography and Social Media Solution Scouting – outline the potential of passive methods in using the power of social media for innovation, the next two approaches enable companies to interact with consumers. Configuration Tools as well as Innovation Contests invite users outside the company’s four walls to become an active part of new product development. In part two of this article you will learn how Audi and Henkel empowered the crowd and turned them into co-producers.

SOURCE LINK to the full article: http://www.innovationmanagement.se/2013/01/14/how-companies-tap-the-potential-of-innovative-users-examples-from-germany-part-ii/

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