Here are some tips for making a compelling crowdfunding pitch:
1. Your story should be authentic, clear and concise.
2. Don’t assume your audience are experts in your field or in investments. Provide potential investors with all information relevant to your business.
3. Choose your audience .
4. Show the investor what you already have.
5. Choose the investment platform carefully.
SOURCE LINK to full article:http://www.washingtonpost.com/blogs/on-small-business/post/how-to-make-the-best-crowdfunding-pitch/2012/09/25/52315282-0721-11e2-858a-5311df86ab04_blog.html