People tend to be scared of crowd creative campaigns failing. This article tells you how to be successful at one.
People are scared of crowd creativity campaigns. What if nobody participates? What if you lose control of your brand? What if there's suddenly a YouTube video of a goat and a chicken making fun of your competitors that you're responsible for? This article walks you through the main steps to running a successful crowd creative campaign from the political crowd sourcing experts at Red Blue Voice.