Here's how to launch an incredibly successful crowdfunding campaign:
1. Create some remarkably compelling, honest content that people enjoy – anything that is a worthwhile distraction from their workday. They will love you for it.
2. THEN – ask them to give you money for something. It’s not even something they necessarily need (maybe it’s just something whimsical or meaningful), but the audience is already grateful and listening. And who can’t spare a little something here and there when you’ve already given them so much?
3. Build a museum.
SOURCE LINK to article: http://blog.ideascale.com/2012/08/30/how-to-successfully-crowdfund-the-secrets-in-the-oatmeal/