How You Can Use Crowdsourcing to Develop Your PowerPoint
As the concept of content marketing keeps on maturing, the biggest
challenge that content marketers face is to identify channels that are most
appropriate for selling the developed content. While the challenges regarding
the creation of content that is relevant and fresh remain high, the other
challenges are that of distribution and economics. The severity of the
problem becomes even more heightened if there are restrictions on the
budget. Many have turned to crowdsourcing content creation as a way out.
Here’s how the future of content marketing, especially those leveraging
oweroint templates, is being impacted by crowdsourcing.
Faster Content Creation Possible Through Crowdsourcing
As every content generator has reali!ed that there is never enough time to
create the ade"uate amount of content that re"uires being published. #ven
e$perienced blog content writers who have been in the business for any
amount of time will know how di%cult it can be to publish articles as per
schedule. The cause of disruptions is many and could range from writer’s
block, illnesses, vacations, business emergencies and clashing of other
deadlines. When you need to create and publish come what may, it can be
very useful to turn to the various crowdsourcing sites that have come into
e$istence to serve this very market demand.
Through this type of service providers, you can get access to a scalable pool
of content creators who can create oweroint presentations as per your
brief. &rom a situation where time was the constraint for content creation,
you can very easily move to a state where content creation can only be
limited by your budget. However, you need to bear in mind that content
created through this route may often need a fair amount of moderation
before the writers understand what e$actly you are looking for.
Crowdsourcing PowerPoint Content Ofers Creative Choice and
'ne of the biggest advantages of accessing a larger pool of creative talent to
generate content is that you can very easily achieve a greater diversity of
approach and thought than it is ever possible for a single content writer. 'ne
of the biggest bugbears associated with the same writer writing on the same
topic over and over again is that all the contents tend to look similar. When
you are using a group of writers who are constantly changing you can easily
have content that will look, feel and read di(erent not only because of
dissimilar conte$t but also due to the di(erent oweroint templates that
they will invariably be using. &or e$ample, the templates available on
powerslides.com are regularly used by a wide range of content creators to
compose informative and entertaining T.
)rowdsourcing becomes e$tremely attractive because it is possible to
achieve a greater diversity due to the di(erent thought processes, cultural
backgrounds, work e$perience, etc. that di(erent members of the content
writing pool bring to the table. When the writers are customers or users
themselves, the content generated by them will automatically reveal the
di(erent approaches that can be taken to convince audiences that have a
reater "ngage#ent o$ Custo#ers
'ne of the biggest advantages of crowdsourcing oweroint content creation
is that it is possible for you to also involve your e$isting customers as well as
paid workers in the content creation activity. )ontent that is created by users
themselves is usually far more relevant, practical and valuable. Apart from
the "uality of the content, the process of involvement of your stakeholders
also leads a very special bonding with the company and its brands.
*nvolving customers in a way where they will actually tell you how they
would like the products to be sold to them is a matchless opportunity to build
bridges with them. +ot only do you get the bene,t of their insights but now
they are fully invested in the process too.
Author bio: Jenney Martinez is the head of a content writing agency that
regularly employs crowdsourcing to generate PowerPoint presentations with
templates drawn from powerslides.com
Many have turned to crowdsourcing content creation as a way out. Here’s how the future of content marketing, especially those leveraging PowerPoint templates, is being impacted by crowdsourcing.