Innovation Is Driven Through The Use Of Crowdsourcing
In the past years we saw a decline in technical innovation. People communicate
diferently every some years through changes in mobile devices, digital media and
computing. Many of the innovations appeared because of the ideas of small groups
or individuals. The best possible examples of this are Faceboo, !pple and "P. These
are #ust some of the large brands that managed to gain a competitive edge and
dominate marets after a simple idea appeared in the mind of one person or a small
group of people.
$onstant innovation is a necessity in business. %ou need to be aware of the trend
and always come up with brand new ideas. The innovativeness of successful
companies now starts with brand new strategies based on crowdsourcing. Many
thin that this is a new phenomenon but that is not actually the case.
$rowdsourcing has been around for a really long time and innovation has always
Examples Of Crowdsourcing Creating Innovation
There are countless examples of companies that use open innovation through
crowdsourcing. For instance, &nilever is now inviting its consumers to ofer ideas in
order to improve the products that exist or to simply fashion brand new ones.
!nother example is Poptent, which is a digital media 'rm. It is currently using
crowdsourcing in order to give the clients access to a huge community of around
(),))) professional video creators.
Many 'rms are now thining about using crowdsourcing since it is de'nitely
something that would bring in ideas that would be great for customers. *ven +,-T.
inclusive companies are tacling with the idea. It is important to understand that
crowdsourcing will create innovation because of the direct input that is brought in
Using Crowdsourcing For Innovation
In order to drive innovation with the use of crowdsourcing, you will want to
remember these facts/
• Data Deluge
-ased on the company0s use case, the organi1ation can college huge data volumes.
It is really important to get the IT department involved to be sure that it is prepared
for the data.
• Using Analytics
2hen you collect a lot of data, you need to analy1e it. $rowdsourcing for innovative
ideas without having an analytics system in place would lead towards missing out
on the ideas that are really good.
• Data ource Integration
The company needs to determine what is needed to integrate the data that comes
from many sources. For instance, you can receive data from $3M systems and
crowdsourcing systems at the same time. Integrated solutions that have swift
processing are a necessity. 4ata integration pro#ects normally tae a really long time
to be done and if they are not properly handled, it is a certainty that the
crowdsourcing strategy will fail.
• Compliance And ecurity
4ata security is always a necessity for everything that you do in business. Mae
sure that you are covered through compliance and legal terms before you even start
the data gathering campaign.
$rowdsourcing can bring in ideas for the companies and can easily lead towards the
next big thing in the industry.
How crowdsourcing changed the standards in today's world? Learn what kind of innovations are driven through the use of crowdcoursing.