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Kickstarter Reminds Worried Backers: We Are 'Not A Store'

article Crowdfunding
Kickstarter Reminds Worried Backers: We Are 'Not A Store'
Description In a blog post Thursday titled "Kickstarter Is Not A Store," the company took another step to reinforce investors' confidence. The blog explained that project creators now will be required to answer the question: “What are the risks and challenges this project faces, and what qualifies you to overcome them?”

This section will remind backers that projects are "in development” and to increase transparency about whether the creator will be able to finish the job, according to the blog.

SOURCE LINK to full article: http://www.huffingtonpost.com/2012/09/21/kickstarter-guidelines-backers-blog_n_1904050.html

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