Erick Mott of Burlingame set a goal of $15,000 on Indiegogo to get production started. On Sunday, Mott will receive the money because the goal was met. He can raise more money with the time left. But after raising the minimum, Mott at least knows he can get started with his product.Another advantage Mott found was through crowd sourcing. His online campaign resulted in quick feedback from possible consumers. Some had questions which allowed Mott to tweak his presentation quickly.
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