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Marketing to 10-year-olds pays off for FashionPlaytes.com

article Crowd Creativity
Marketing to 10-year-olds pays off for FashionPlaytes.com
Description FashionPlaytes.com also uses crowdsourcing to get its customers engaged. For instance, the Trend Alert portion of the site asks site visitors to write in about what’s cool in their school. The merchant also asks shoppers to vote on which new clothing items it should offer in the future.

SOURCE LINK to the full article: http://www.internetretailer.com/2012/09/18/marketing-10-year-olds-pays-fashionplaytescom

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