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Mattel Buys Into Open Innovation

article Open Innovation
Mattel Buys Into Open Innovation
Description The toy maker Mattel has decided to work with the crowdsourced idea generation platform Genius Crowd to find innovative new ideas from individual inventors for its Hot Wheels and Barbie-branded bicycles. Genius Crowds has not yet put together a large stable of corporate advocates, and this is a big step forward for the new startup.

Here are the criteria GeniusCrowds.com uses to judge ideas:

-Marketability
-Mainstream Appeal
-Competition
-Manufacturing
-Innovation (the “Genius” factor!)

SOURCE LINK to full article: http://groupthinklab.org/design/genius-crowds-1149/
Tags: Crowdsource, Crowdsourcing, Genius Crowds, Mattel, Open innovation, toy maker, toys
Rebecca Gutierrez Posted by Rebecca Gutierrez
Sep 14, 2012 03:02 am GMT Viewed 1539 times
Author: Ellen Lytle Source
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