The toy maker Mattel has decided to work with the crowdsourced idea generation platform Genius Crowd to find innovative new ideas from individual inventors for its Hot Wheels and Barbie-branded bicycles. Genius Crowds has not yet put together a large stable of corporate advocates, and this is a big step forward for the new startup.
Here are the criteria GeniusCrowds.com uses to judge ideas:
-Innovation (the “Genius” factor!)
SOURCE LINK to full article: http://groupthinklab.org/design/genius-crowds-1149/