Description
Brands can add Fan Center to their Facebook Pages, at which point Napkin Labs can help them customize Fan Center to fit their individual branding, theme, etc. It then gives them prompts or ideas on how to get ideas, stories, and feedback from their fans and create a project, for example to crowdsource ideas around a specific question they may have about a campaign or product.
SOURCE LINK to the full article:
http://techcrunch.com/2012/09/21/napkin-labs-launches-fan-center-to-help-brands-beef-up-facebook-engagement/