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New Campaign Creates A Kung Fu Movie With Crowdsourced Subtitles

article Crowd Creativity
New Campaign Creates A Kung Fu Movie With Crowdsourced Subtitles
Summary Maggi Fusian Noodles created an interactive campaign that invited Facebook fans to write the subtitles of a Kung Fu movie.
Description The campaign, by MercerBell, allowed the audience to submit their own dialogue for scenes, and the winning entries are being edited together to create a new crowdsourced movie. David Bell said:

"We designed the Fists of Fusian campaign to encourage consumers to interact with the Maggi Fusian brand, to create their own story and experience the taste of adventure the brand conveys. Our target audience has a tendency to mash-up, auto-tune, re-caption and otherwise change whatever content they like. We are tapping into that instinct."

SOURCE LINK to full article: http://www.psfk.com/2012/09/kung-fu-movie-crowdsourced-subtitles.html
Tags: captions, competition, Crowdsourcing, digital campaign, fists of fusian, kung fu movie, maggi fusian noodles, subtitles
Benjamin Fossel Posted by Benjamin Fossel
Sep 12, 2012 10:08 pm GMT Viewed 1275 times
Author: Emma Hutchings Source
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