The Industry Website

Web's Largest listing of crowdsourcing and crowdfunding events

Web's Largest Directory of Sites

2,921 crowdsourcing and crowdfunding sites

Pepsi Backs Crowdsourcing and Social Media. No Super Bowl Commercial Will Yield Stronger ROI, Says AdHack

Summary PepsiCo is sponsoring a crowdsourcing competition to produce a commercial for the upcoming Super Bowl.
Description AdHack founder James Sherrett says "the short window of promotional opportunity with a SuperBowl ad can really be extended by intensifying the volume of conversations throughout the ad production cycle, and by providing opportunities for fan engagement beyond the 30-second spot."

Download Flag This



 Join or Login