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P&G Taps Crowdfunding Site to Scout for Startup Brands

article Crowdfunding
P&G Taps Crowdfunding Site to Scout for Startup Brands
Description CircleUp, a crowdfunding website that connects startup consumer brands with investors announced a partnership with Procter & Gamble (PG) to get companies on CircleUp in front of P&G executives scouting for new brands. The alliance also helps big companies solve one of the problems inherent in being a big company: It becomes more difficult to create new ideas from within—a problem known as the innovator’s dilemma.

SOURCE LINK:http://www.businessweek.com/articles/2013-01-29/p-and-g-taps-crowdfunding-site-to-scout-for-startup-brands

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