Pluralis provides online advertisers with an innovative crowdsourcing-based platform for optimizing their website performance.They connect community of passionate Creative Optimizers and Copywriters from around the globe with customers seeking quality, affordable Landing Page Optimization services.
To do that, businesses first post a contest offering different payments depending on how much their conversion rates are improved.(For example,it could offer $1,000 for 15 percent improvement,$2,000 for 30 percent,and so on.)Then the creative optimizers who have been enlisted by Pluralis can take their stab at doing better,using the company’s’ tools to page elements including the text, images,and headers.
SOURCE LINK to full article:http://techcrunch.com/2012/09/27/pluralis-launch/