Selfstarter was actually launched by the creators of Lockitron, a keyless entry system that's operated via mobile app. Lockitron itself was rejected by Kickstarter recently, inspiring its creators to make their own crowdfunding site and hope for the best. And Lockitron's funding goal was just $150,000, it surpassed $1 million in preorders within just a few days. As of today, it is approaching $2 million in funding.
SOURCE LINK to full article: http://www.pcadvisor.co.uk/opinion/tech-industry/3404866/rejected-by-kickstarter-roll-your-own-with-selfstarter-instead/