Starteed: the future of crowdfunding is now
Starteed, a brand new and highly innovative crowdfunding platform, couldn’t choose a better moment to step into this exciting market. Last week, a report released by the US-based Massolution highlighted some striking numbers: in 2011, a million projects have been funded with a total of 1.4 billions dollars, and according to the forecasts these numbers are expected to double this year, with a predicted 91% growth in comparison to 2009. During the same week, Kickstarter, pioneer of crowdfunding sites, passed the 10 million dollars mark with the Pebble e-reader watch. Starteed, founded by the Italian Claudio Bedino earlier this year, is a crowdfunding site with many a twist. The platform introduced an innovative element by offering an economic return to those who support ideas with funds and expertise, but without distributing equities. How? Easy (and clever): sharing sale revenues with the community, according to the personal influence each user gained by contributing to the project itself. It’s a brilliant combination of crowdfunding, crowdsourcing and co-creation, a 360-degree expression of that "crowd-ethics” that permeates today's world, or at least the online one. In an even more innovative way, Starteed closes the ‘circle of the seed’ offering, at the same time, a solution to one of the biggest limits of crowdfunding platforms today: a sustainable revenue model. Here's how: when the process of ideas generation/development and the crowdfunding round are over, Starteed becomes an excellent social e-commerce platform. The ideas that are now mature products or services can be sold on the platform itself, or through a series of retail partners. A percentage of the sales revenues will go back to the investors (according to their personal influence) and they will be able to reinvest it by buying products on the platform or from the many retail partners. Thus, Starteed crowdfunding will better incentivize the supporters in comparison to the classic reward-based models and, at the same time, it will face less legal hurdles than equity-based platforms, a big advantage if we take into consideration an extremely broken and undefined European legal framework. Furthermore, it represents a real opportunity for investors and creatives who will find in Starteed the ideal ecosystem to develop and give life to new ideas. The creatives with many ideas and few funds will find the ideal platform where to give visibility to their projects and, most importantly, draw from the collective expertise of the community, improving and refining their ideas with the suggestions of the 'crowd'. Moreover, they can collect funds to implement those ideas and, finally, they can also sell the finished product/service. For the investors, it represents a guarantee for success and market consensus, a genuine social validation that no amount of market research can ever provide. The idea is not only tested, it's implemented through and together with a community that participates and thus becomes passionate, granting spontaneous and genuine trust to a "seed" that it contributed to cultivate and grow. And it's easy to understand where a co-created idea can get to: the potential to go "viral" on the web is already there, and this will have an element of sustainability in it, since it's based upon expertise and sentiments of trust and belonging that won't easily go out of fashion. Italy might well be late in the crowdfunding scene, however Starteed was able to cleverly play the card of the advantage of latecomers, listening before acting, refining and improving previous models and looking into crowdfunding people together with products.
Starteed, a brand new and highly innovative crowdfunding platform, couldn’t choose a better moment to step into this exciting market. Starteed, founded by the Italian Claudio Bedino earlier this year, is a crowdfunding site with many a twist. The platform introduced an innovative element by offering an economic return to those who support ideas with funds and expertise, but without distributing equities. How? Easy (and clever): sharing sale revenues with the community, according to the personal influence each user gained by contributing to the project itself.