One result of such crowdfunding is that Mr. Organ has had to pay more attention to investor relations than is often the case for startups. Influitive has 42 shareholders, located worldwide. “A potential disadvantage of crowdfunding,”is that you have lots of people to communicate with and expectations to manage,” he says.
SOURCE LINK to the full article: http://www.theglobeandmail.com/report-on-business/small-business/sb-money/business-funding/startup-raises-more-than-it-hoped-for-through-crowdfunding-site/article4553371/