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Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaign

article Crowd Creativity
Super Bowl Ad Watch: Crowdsourcing Peaks with Coke's 'Mirage' Campaign
Description Coca-Cola is taking the crowdsourcing bent of Super Bowl advertising to the next level with its "Mirage" campaign for Super Bowl XLVII on Feb. 3, with a story arc that will rely on social media input from viewers to determine the ending.

SOURCE LINK to the full article: http://www.brandchannel.com/home/post/2013/01/22/SuperBowl-Coke-012213.aspx

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