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Take Back Your Snack with Lay’s “Do Us A Flavor” Promo

article Crowd Creativity, Open Innovation
Take Back Your Snack with Lay’s “Do Us A Flavor” Promo
Description With the "Do Us A Flavor" campaign, Lay's hopes to tap the brains of their Facebook fans in order to come up with a new potato chip flavor. The reward is the winner's choice of one million dollars, or a 1% share of the flavor's 2013 net sales.
Tags: Crowdsourcing, Do Us a Flavor, Facebook, flavor, Lay's, Potato, Potato chip, reward, snack, United States
Seth W Posted by Seth W
Aug 02, 2012 05:52 pm GMT Viewed 1358 times
Author: Seth W Source
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