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The Future of Innovation Management: The Next 10 Years

article Distributed Knowledge, Open Innovation
Summary This article describes the five major innovation management concepts to watch in the next ten years.
Description "Companies will need to become more sophisticated in their open innovation approaches. We will, of course, continue to see companies seeking ideas and partnering with customers, partners and suppliers. But we will also see the focus shift from innovation from any source and away from the blind belief in “the wisdom of the crowd”, towards targeted open innovation aligned with strategy driven by community and by a desire to build relationships and loyalty. The interface between customer and supplier will blur and we will see ever-more complex alliances."

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