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The Story Of Lockitron: Crowdfunding Without Kickstarter

article Crowdfunding
The Story Of Lockitron: Crowdfunding Without Kickstarter
Description In running an own ad-hoc crowdfunding campaign, Lockitron team knew that they needed to solve the same challenges inherent in Kickstarter’s model for running a hardware campaign. Their solution was to create a customer-focused system.They decided to collect payment information using Amazon Payments, batch Lockitron shipments for customer transparency regarding delivery dates and only charge customers when their unit is ready to ship. This drives them to make the best product possible rather than overpromise what they can deliver on.

SOURCE LINK to full article:http://techcrunch.com/2012/10/07/the-story-of-lockitron-crowdfunding-without-kickstarter/?utm_source=twitterfeed&utm_medium=twitter

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