Summary Russia's biggest crowdsourcing platform citycelebrity.ru is supporting the lender's prize contest to design a new-look bank card.

Description 'Crowdsourcing is fast becoming one of Russia's most important social, cultural and marketing tools. In a country where the distance between one city and another is huge, and by no means everybody has ready access to intercity travel, crowdsourcing is becoming a veritable lifeline for creative, thinking, motivated people,' notes Citycelebrity project curator Konstantin Garanin. 'It's my opinion that Uniastrum's project, and all those like it, is a manifestation of social responsibility and mature business practice that doesn't simply turn a profit but also helps others to develop their skills and earn money at the same time.

SOURCE LINK: http://www.equities.com/news/headline-story?dt=2012-09-19&val=492754&cat=finance