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Uniastrum Bank competition on CITYCELEBRITY.RU

article Crowd Creativity
Uniastrum Bank competition on CITYCELEBRITY.RU
Summary Russia's biggest crowdsourcing platform is supporting the lender's prize contest to design a new-look bank card.
Description 'Crowdsourcing is fast becoming one of Russia's most important social, cultural and marketing tools. In a country where the distance between one city and another is huge, and by no means everybody has ready access to intercity travel, crowdsourcing is becoming a veritable lifeline for creative, thinking, motivated people,' notes Citycelebrity project curator Konstantin Garanin. 'It's my opinion that Uniastrum's project, and all those like it, is a manifestation of social responsibility and mature business practice that doesn't simply turn a profit but also helps others to develop their skills and earn money at the same time.


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