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Unilever announces crowdsourcing success and a new website

article Distributed Knowledge
Summary Unilever, world's second-largest advertiser, to incorporate more crowdsourcing and co-creation opportunities and to be less "corporate".
Description The crowdsourcing drive to generate short commercial films for 13 Unilever brands was today reported to have garnered 10,000 downloaded briefs by up-and-coming filmmaking talent. This activity has been in addition to crowdsourcing for Peperami and for the successful launch of Dove Men + Care in the US.

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