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Waitrose Twitter gaff proves that brands are still not taking it seriously

article Distributed Knowledge
Waitrose Twitter gaff proves that brands are still not taking it seriously
Summary The supermarket invited users to compete the tweet “I shop at Waitrose because…” on Monday (17 September).
Description Crowdsourcing for insight on Twitter has the potential to be one of the most effective marketing tools but until brands start seeing it less as a cheap option and more on a par with Facebook, then Waitrose’s botched effort will not be the last.

SOURCE LINK to the full article: http://www.marketingweek.co.uk/opinion/waitrose-twitter-gaff-proves-that-brands-are-still-not-taking-it-seriously/4003955.article
Tags: Crowdsourcing, marketing campaign, Social Media, Tweeting, twitter, Waitrose, Waitrose twitter
Claire Mackay Posted by Claire Mackay
Sep 21, 2012 02:23 pm GMT Viewed 668 times
Author: Sebastian Joseph Source
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