Inventors and influencers both get a cut of the action.Throughout the entire process, Quirky uses sophisticated algorithms to track,down to a fraction of a percentage,how much every single member of its community influenced development of the product.The average product gets input from 1,000 people.So each time one unit is sold, 1,000 people get paid,even if their only suggestion was the color of the packaging or what to name it.
As Kaufman says:
“We’re feeding the community designs; they’re responding to them.They’re feeding us ideas;we’re feeding them expertise. It’s much more of a conversation,a collaboration,or co-creation.”
SOURCE LINK to full article:http://www.forbes.com/sites/joannmuller/2012/09/12/what-if-we-all-got-a-say-in-how-to-design-a-car/