Description
'The honeymoon period that we are experiencing around crowd-funding is beginning to come to a close,'' says Wil Schroter, co-founder and chief executive of Fundable, a company that is applying crowd-funding to the venture capital process.
''People realise there is real risk involved in investing in anything early-stage, whether it's an idea, a charity or a product, and they're starting to understand they aren't buying off of Amazon.''
Read more:
http://www.smh.com.au/it-pro/business-it/when-the-crowd-is-playing-along-20120921-26bqg.html#ixzz27L25DBbn