Dispatch was not exactly a zero-to-Kickstarter-in-30-days project. Philadelphia-based Connectify was already a venture-backed company, and it had already built much of the software for Dispatch before posting the project in August.
“I think that the savvy venture-backed company should still launch at least some of their products through Kickstarter,” Alex Gizis, CEO - Connectify said. “Your venture funding can go a lot further if your Kickstarter backers are telling you which features they will pay for, and which they have no interest in.”
SOURCE LINK to full article: http://allthingsd.com/20120910/why-choose-one-connectify-blends-vc-and-crowdfunding-in-kickstarter-campaign/