The synthesis of collaboration and gamification promises a huge breakthrough in solving hitherto intractable or "difficult" problems.
The recent story of the gamers who, after three weeks of playing online, came up with a 3D model of protein to destroy HIV protein has spread swiftly over the world. Of course! The world’s largest medical laboratories equipped with the most powerful supercomputers had been fruitlessly struggling with this problem over two years.
This example is so convincing and impressive that in late 2011 many well-known publishers published articles about the high potential of gamification for solving business problems (gamification is the use of game design techniques and game mechanics to solve non-trivial intellectual problems).