In recent years, the gap at the bottom of the funding ladder has continued to grow. Small businesses, start-ups, charities, and those with creative aspirations have been unable to reach the higher rungs of traditionally available funding. Stock exchanges, venture capitalists, banks and other more recognised funders do not support early stage initiatives or what amounts to little more than a great idea. They require evidence of traction, proof, surety, and a number of boxes to be ticked. The gap continues to get lager, opening the door (quite widely) for crowd funding to come in and answer the funding need.