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Crowd-Sourcing: Toyota, InnoCentive and Saatchi Can Do Better

blog Open Innovation
Crowd-Sourcing: Toyota, InnoCentive and Saatchi Can Do Better
Summary Interesting perspective on Toyota's "Ideas for Good"
Description Short read, interesting points!

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  • Tim Satterthwaite Tim Satterthwaite Nov 26, 2010 06:26 pm GMT

    My take is that it\'s just a \"maturity\" issue - crowdsourcing is very much in the \"early pioneer\" stage of its development - I think this means that there are champions within enterprises and groups who are the new advocates but the initiatives are reflecting the organizational silos within firms - i.e. largely an \"R&D\" driven initiative or a \"marketing\" led play. - we haven\'t reached the early adapter stage yet which requires cross functional engagement within firms.

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