Summary
Pebble is an example of how the traditional VC capital raising processes may no longer be as significant in a product development’s story.
Description
Crowdfunding has provided many tech firms with an infusion of cash before a single product is shipped and validated. The most recent example of this in startup finance is Pebble’s kickstarter campaign. Many venture capitalists (“VC”) require a number of milestones to be achieved before investing large amounts of capital. Pebble is an example of how the traditional VC capital raising processes may no longer be as significant in a product development’s story.