HealthRally, an innovative crowdfunding site that allows user’s supporters to contribute money towards a tangible reward .
Once a person signs up to the crowdfunding website HealthRally.com, they can set up a personal challenge for themselves with a deadline and invite friends and family members to pledge their financial and moral support. “It’s sort of a miracle,” Gayle said. “The idea that your friends are watching and supporting you changes the way you think about portions and weight control. It’s different than when you’re just accountable to yourself. It’s a very effective way to keep on track — it really makes a difference.”